22 November 2013
I attended Screen Forever (the rebranded Screen Producers Australia (the rebranded Screen Producers Association of Australia)) Conference in November 2013. Here are the articles I wrote for Screen Hub covering it. The links below take you to the articles behind Screen Hub’s paywall. The blurbs are simply lifted from the newsletter.
Video on demand (VOD), digital distribution, and the changes industry and consumers face every day were all over Screen Forever 2013. Andrew Einspruch digs through a piles of notes to find the jewels.
If you think about producers of high quality television drama, the BBC has got to be at the top of your list. Kate Harwood, Head of Drama Production, England at the BBC talked at Screen Forever about the importance of drama to the broadcaster, and the challenge of getting good writers.
With VOD, catch-up viewing, second screens, time-shifting, cord cutting and all manner of changes looming over the content consumption landscape, it makes sense to ask, as a session did at Screen Forever 2013, “Sorry, Where Has My Audience Gone?” Andrew Einspruch tells us that the answer might surprise.
The days of YouTube just being dogs on skateboards or kilted Darth Vaders on unicycles playing bagpipes are long gone. YouTube is big business and getting bigger all the time. Andrew Einspruch reports that one of the engines of this business are the emerging multi-channel networks.
The world of content and culture is moving online. And search giant Google is in the driver`s seat to know what the trends are. But the digital world unfolds in a fraught way for many creators. In the opening session of this year`s Screen Forever conference, Derek Slater, Global Public Policy Manager, Google USA, gave a glimpse into this changing world, as viewed by the advertising behemoth.
A session at Screen Forever looked at some of the ins and outs of financing a feature film with some amount of money from the USA. Andrew Einspruch reports that success factors range from making sure the Aussie elements of the project work to developing credibility as a producer.
On a sunny day in Melbourne, where the clouds had clearly been swept away, Kim Wright, Film Producer with the Sesame Workshop, talked about the things that make Sesame Street a success. Screen Hub`s Andrew Einspruch reports from Screen Forever, the Screen Producers Australia conference.
Hamish McLennan, CEO and MD at Network Ten, acknowledged problems and served up a few useful nuggets to producers who have Ten in their sights, reports Andrew Einspruch.